Business management needs in the Nursery and Garden Industry
This study revealed that business managers rated themselves as comparatively weak in strategic planning and flexibility. Less than half of the businesses had a written business plan, relatively poor at creating a clear marketing edge and comparatively poor on core financial skills including cost identification and tracking. The study concluded that there is room for a fresh approach to encouraging the development of management skills. There is great potential for industry associations to play a strong role as catalysts, facilitators and knowledge brokers in raising management skills across the industry.
This project was undertaken for Horticulture Australian Limited and is available by order at their WEBSITE.